JITB: Menutaur

Commercials. 2020.

15 Secs X8.

A fun campaign for Jack in the Box, featuring a part Minotaur, part Centaur character, who shoots lasers from an electric guitar. You know, the usual

The campaign consists of 4 fully animated spots and 4 hybrid live action/animated spots.

I supervised the animation, directing a very talented team of cel animators.

An in-depth look at the production process can be seen over at Roger.tv

Credits.

Animation Company: Roger

Executive Creative Director: Terence Lee
Creative Director: Dane Macbeth
Executive Producer:  Josh Libitsky
Head of Production:  Liz Catullo
Director of Business Development: Anne Pendola
Producer: Addie Stevenson
Editors: Josiah Taylor & Jay McConville
Assistant Editors: Shawn Bean, Kirstie Zengoti & Alison Moore
Illustrators: Morgan Schweitzer, Niv Bavarsky, Kevin Jan, Insoo Kim & Rob Modini
Animation Director: Jake Portman
Cel Animators: Matt Everton, Lyuben Dimitrov, Jamal Adamola, Blake Patrick, Arthur Metcalf & Kevin Jan
Compositors: Josiah Taylor & Sam Bachman
Coordinator:  Susie Kim
Storyboard Artists: Niv Bavarsky & Junie Jeong